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UpriverUpriverUpriver API Docs

API Reference

Introduction

API for real-time context on creators, audiences, brands, trends, and sponsorships

What is Upriver?

Upriver provides an API that turns what’s happening online into real-time, reliable context for AI applications.

Core Features

Upriver specializes in evidence-backed analysis on norms, influences, and aesthetics that come from online communities.

  • Brands: brands and how they’re being discussed
  • Products: product mentions and use cases
  • Creators: relevant creators and profiles
  • Audiences: personas, interests, language, and humor
  • Trends: topics and formats gaining attention
  • Sponsorships: Brand-creator relationships and placements

Developers blend Upriver’s external data with internal data for uses cases like:

Content Generation

Ground AI outputs in what people actually care about

Search and Match

Power discovery and recommendations using relevance signals

Targeting

Identify relevant brands, creators, or audiences

Enrichment

Surface our insights directly to end users

For Agents + LLMs

Building with agents or coding assistants? Give them the skill.md and they can use the API directly.

skill.md

Structured capabilities file for agents

llms.txt

Documentation index for LLMs

Get Started

To get an API key, schedule an intro call:

Schedule 1:1 Call

20-minute intro call to discuss your use case and learn how Upriver can help.